Episode Details
| Title | Inside Baseball of Building a Crypto Brand | Austin Federa & Ekram Ahmed |
|---|---|
| Date | 11/14/2024 |
| Podcast | Empire ↗ |
Key Insights
Bullish:
- 🟢 $MODULAR - Modular blockchains are seen as a promising new market category, with Celestia leading the way in creating strategic mindshare around this technology.
- “To me, marketing is synonymous with mindshare. And there's just, like, this, larger question, which is what is the strategic mind share that I wanna create around this brand?” - Akram (3:05)
- “At Celestia, we took a very specific positioning strategy, which is to create a new market category. And, that isn't the I actually don't recommend that for everyone.” - Akram (14:52)
- 🟢 $SOL - 🔒
- 🟢 $CONTENT - 🔒
Bearish:
- 🔻 $MKTGAGENCY - 🔒
- 🔻 $INFLUENCER - 🔒