Episode Details

Matt Perelman & Alex Sloane - The Art of Franchise Investing - [Invest Like the Best, EP.392]
10/15/2024
Invest Like the Best with Patrick O'Shaughnessy β†—

Key Insights

Bullish:

  • 🟒 $PLNT - Planet Fitness is viewed favorably due to its large scale, substantial marketing budget, and strong brand recognition, which create a competitive moat in the fitness industry.
    • β€œOne of the reasons why we like Planet Fitness, it's so big. The ad budget is so much bigger than the next 5 guys combined that there's a real moat in terms of the fact that they have 20 +1000000 customers across the US, and the brand really does mean something.” - Matt (22:02)
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