Episode Details

Neo-Couture & Fashion as Hardware | Colby Mugrabi
9/30/2024
Liquid Culture β†—

Key Insights

Bullish:

  • 🟒 $FASHTECH - There's a growing trend towards integrating technology with fashion, particularly in creating bridges between traditional fashion and web3. This includes innovations like wearable tech and personalized fashion items.
    • β€œSo every merch hoodie comes with its own web 3 wallet that's accessed through the NFC chip on the lower left sleeve, and we're developing all this technology in house.” - Colby (23:04)
    • β€œMy hope with Birch has, you know, always been that it serves as an onboarding function to bring both physical world fashion consumers into the web 3 space and vice versa, exposes individuals native to the web 3 space to, you know, traditional fashion and traditional art.” - Colby (36:05)
    • β€œAbsolutely. I mean, I think fashion is so closely tied to identity, and I think you see it now even in Nike ID or if you go all the way up to, you know, top tier luxury handbags, how, you know, clients want their initials put on their handbags or they want something that makes them, you know, super rare or unique or custom to their personal identity.” - Colby (28:05)
  • 🟒 $PHYSDIGI - πŸ”’
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